Narrative and Numbers: The Value of Stories in Business
Uncover how narrative framing alters risk perception and drives valuation, blending real‑world examples with rigorous data to show managers the stra ...
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General
Brand
Aswath Damodaran
ISBN
Aswath Damodaran 0231180489
Characteristics
Author
Aswath Damodaran
Binding
Hardcover
Country of publication
UNITED STATES
Format
296 pages
Imprint
Columbia University Press
ISBN
9780231180481
Language
English
Paperback
R 349
Publication place
New York, United States
Publish date
2017-01-10
Status
In Print
Units
1
