The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Unlock the secrets of high‑end branding with a fresh perspective on exclusivity, heritage, and experiential luxury, guiding readers through strategi ...
Sponsored
Textbooks.com
51.99 USD
Price updated on: 02-12-2024 22:13:31
General
Brand
Jean-Noël Kapferer
ISBN
Jean-Noël Kapferer 0749464917
MPN
Jean-Noël Kapferer 9780749464912
Characteristics
Dimensions
166 x 241 x 30mm | 769g
Edition
Revised
Format
408 pages
ISBN
9780749464912
Languages
English
Publication place
London, United Kingdom
Publisher
Kogan Page Ltd
