Cases in Public Relations Management: The Rise of Social Media and Activism

Dive into real‑world examples where social media sparks activism, reshaping public relations strategies; learn how brands navigate rapid reputation ...

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Routledge N. Y. Cases in Public Relations Management: The Rise of Social Media and Activism

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General

Brand

Routledge

ISBN

Routledge 1138088870

Characteristics

Author

Patricia Swann

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