Innovation Management and New Product Development
Unlock the science of turning concepts into commercial wins with a deep dive into idea generation, market validation, risk management, and iterative d ...
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General
Brand
Pearson Education Limited
ISBN
Pearson Education Limited 1292133422
MPN
Pearson Education Limited 9781292133423
Characteristics
Country of publication
UNITED KINGDOM
Dimensions
(H) 247mm, (W) 188mm, (D) 36mm
Edition
6 New edition
Imprint
Pearson Education Limited
ISBN
9781292133423
Languages
English
Page count
672
Publication date
Mon Sep 12 00:00:00 BST 2016
Publisher
Taylor & Francis Ltd
Status
In Print
Target audience
Professional and scholarly
Weight
1262 grams
