The impact of viral adverts on purchase intentions: Exploring the nature of commercial and non-commercial viral adverts within the automotive industry

Ergründet, wie virale Werbespots die Kaufabsicht von Autokäufern formen, indem sie den Einfluss kommerzieller versus nichtkommerzieller Inhalte anal ...
Viral adverts
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The impact of viral adverts on purchase intentions: Exploring the nature of commercial and non-commercial viral adverts within the automotive industry
Medimops DE
29.54 EUR
Preis aktualisiert am: 04-05-2026 13:15:20
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The impact of viral adverts on purchase intentions, Fachbücher von Ritika Bargoti
Galaxus.de
29.95 EUR
Preis aktualisiert am: 04-05-2026 23:35:55
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Ritika Bargoti
ISBN
Ritika Bargoti 9783639473704

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