Antecedents of Brand Equity: The Chinese Path to Building Brands: A Case Study of GEELY and BYD Automotive Brands

Erkunden Sie die Erfolgsformel chinesischer Autohersteller: GEELY und BYD zeigen, wie gezielte Markenführung Vertrauen schafft, Differenzierung förd ...

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Antecedents of Brand Equity: The Chinese Path to Building Brands: A Case Study of GEELY and BYD Automotive Brands

Medimops DE

62.14 EUR

Preis aktualisiert am: 30-08-2026 00:41:39

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Antecedents of Brand Equity: The Chinese Path to Building Brands, Fachbücher von Noha Alaa El Dine

Galaxus.de

68.90 EUR

Preis aktualisiert am: 03-08-2026 09:15:22

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Noha Alaa El Dine

ISBN

Noha Alaa El Dine 9783639762174

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