The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan: Effect of Customer Equity Drivers on Brand Loyalty Intentions

Einblicke in die Einflussfaktoren vor dem Kauf zeigen, wie Kundentreue im pakistanischen Mobilfunkmarkt entsteht; praxisnahe Erkenntnisse für Marketi ...
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The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan: Effect of Customer Equity Drivers on Brand Loyalty Intentions
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Books On Demand 3668817499
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Books On Demand 9783668817494

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