Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

Dieses Buch analysiert, wie Konsumenten interne Markenerweiterungen wahrnehmen und welche Rolle die gefühlte Passgenauigkeit dabei spielt, die Akzept ...
Of Internal Brand Extension
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Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
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Books On Demand 3668604878
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Books On Demand 9783668604872

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