Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption: Learnings from the success of the M&Ms characters

Erfahren Sie, wie digitale Markenpersönlichkeiten Kundenherzen erobern und dauerhafte Treue schaffen – anhand der bewährten M&M‑Charaktere als B ...
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Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption: Learnings from the success of the M&Ms characters
Medimops DE
17.95 EUR
Preis aktualisiert am: 19-02-2026 11:31:45
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Books On Demand
ISBN
Books On Demand 3668798184
MPN
Books On Demand 9783668798182

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