Principles of Marketing
Dive into the 16th edition of Kotler’s flagship marketing text, where timeless principles meet contemporary challenges—digital disruption, data an ...
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General
Brand
Pearson
ISBN
Pearson 1292092483
Characteristics
Author
Philip Kotler
Edition
Edition Number 16; 16th edition
Format
Paperback,
Publication date
12 Mar
Publisher
Pearson Education Limited
Weight
1.424 g
