Strategic Marketing Management: Planning, implementation and control

Master the art of long‑term market advantage by studying dynamic planning frameworks, execution tactics, and control mechanisms that integrate finan ...
Control Management Management Strategic Management Marketing Management Planning Management Implementation Management Paperback Management Good Management Strategic marketing management Marketing Planning Management Planning Implementation Management Implementation Control Management Strategic Planning Management Strategic Control Management Marketing Control Management Planning Good Management
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Brand
Routledge
ISBN
Routledge 0750659386

Characteristics

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