Strategic Marketing Management

Master modern market positioning through vivid scenarios, robust analytics, and step‑by‑step tactics that help leaders design winning campaigns wh ...
Strategic Marketing
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General

Brand
Alexander Chernev
ISBN
Alexander Chernev 1936572508

Characteristics

Dimensions
191 x 235 x 16mm | 513g
Edition statement
9th ed.
Format
Paperback, 296 pages
ISBN
9781936572502
Languages
English
Publication date
01 Jan 2018
Publisher
Cerebellum Press

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